Interest rates are falling. Employment and GDP are beating expectations. Trade deals are accelerating. And in January 2026, the “Big Beautiful Bill” activates, unlocking incentives across infrastructure, digital modernization, broadband, data-centers, and domestic innovation. For tech and telecom companies , this isn’t just good macro-noise. It’s a rare, time-sensitive opportunity  to win market share, shape enterprise spend, and lock in high-value contracts before  the flood

2026 is shaping up to be the year when traditional go-to-market (GTM) strategies finally collapse under their own weight. The funnels, lead-hand-offs, and stage-gated campaigns that once powered predictable growth are now failing to keep up with a new kind of market dynamic—where buyers are self-directed, AI curates the shortlist, and alignment is the only multiplier that matters.

High seller turnover and missed quotas are becoming the most frustrating constants for today’s GTM and revenue leaders. For many, every new quarter feels like déjà vu: underperformance, reactionary hiring, and another round of “performance management.” But here’s the truth: If you’re tired of firing low performers, then stop hiring them.

"No Pain, No Gain" I don't believe that phrase came out of pipeline review or forecasting meetings. But perhaps it should have. Sales...

We've all read about how 2023 is going to hard for B2B sales organizations. The economic environment will create challenges that most...