Recent earnings reports from leading industrial and manufacturing companies reveal a pattern that should concern executive leadership teams and investors alike. The issue is not revenue growth. The issue is growth quality.

by Brian Shea, CEO Lucrum Partners Why May's 172,000 jobs report is a case study in Signal-Led GTM™ The headlines focused on the number. 172,000 jobs added in May. Predictably, the debate immediately became political. Was it proof that economic policies are working? Was it merely a continuation of existing trends? Which administration deserves credit? For business leaders, those questions miss the more important lesson. The May jobs report is not the story. It is the outcome

From James Taylor to Phil Collins, from arena rock to film scores, Sklar became one of the most trusted session musicians in the world not because he was the loudest person in the room, but because he consistently made the entire performance better. For modern GTM leaders, especially those navigating AI disruption, buying-group complexity, and declining effectiveness of traditional pipeline systems, Sklar’s interview offers a surprisingly powerful blueprint for revenue lea

At the start of Q2, thousands of CRO, CMO, and growth roles are open; not from expansion, but replacement. With average tenure under two years, instability is the norm. Unlike finance, where systems are fixed, growth teams keep rotating leaders through outdated GTM models, ignoring warning signs while buyers move on without them.

Why the companies winning today aren’t improving the system—they’re replacing it Winners aren’t building a faster horse. They’re building a rocket ship. The next generation of market leaders isn’t optimizing pipeline—they’re redesigning how revenue is created, starting with signals, not leads. The Mistake Most CEOs Are Still Making Most executive teams believe they’re evolving their go-to-market. They’re investing in: better tools better process better training But let’s be d

Missed bookings in Q1 don’t just delay revenue. They compound into a structural revenue gap that most firms never fully recover within the year. This blog explains why that happens—and how a Signal-Led GTM™ model prevents it.

Most growth failures don’t happen because strategy was wrong. They happen because leadership teams don’t see execution risk early enough to intervene. That insight, validated repeatedly through our advisory work, research, and board-level engagements—is why Lucrum Partners created Signal-Led GTM™, a new executive execution program designed to help B2B leadership teams scale growth without losing control of go-to-market execution

Most transformations fail not because the strategy is wrong — but because the organization cannot execute it.

by Lucrum Partners As we move into sales kickoff season, revenue leaders face a clear crossroads: either they run their playbooks like modern offensive coordinators, studying the defense (buyers), audibling at the line, adapting the play mid-game, or they rely on familiar “best practices” that increasingly resemble last season’s Hail Mary: flashy, hopeful, but lacking precision. At Lucrum Partners, we’ve seen enough performance data to know which path wins. The New Buying Gam

Too many CEOs today are still staring into the mirror, uncertain about what they want their firm to be in the market. They say, “We want to be viewed as a strategic partner”, but their go-to-market reality tells a different story. Instead of conviction, they drift in the sea of sameness.

I recently asked ChatGBT the following question. "With all the data you have collected about me, tell me who I am at my core and don't sugarcoat your response." Here's what I received back......... There’s a difference between doing the work and building something that actually works. Between presenting the right slides and solving the real problem. Between showing activity and delivering impact.

Boards and investors may be sympathetic to market forces—tariffs, inflation, budget constraints—but they expect CEOs to create a plan to navigate around uncertainty and win. And "win" means something specific: ROI and shareholder value. Too many B2B revenue teams are operating with playbooks that were built for a buying environment that no longer exists. If your sellers can't navigate the very disruptions you're paid to overcome, then your sales system isn't designed to win

By Lucrum Partners If you’re a CEO running a fast-moving, high-aspiration company, 2025’s B2B thought leadership events made one thing...

By Lucrum Partners The latest Gartner research on the DNA of top sales organizations highlights a fundamental shift in how leading...

Win rates for closed-won deals have dropped 22% year over year, while a recent SBI Growth report reveals that nearly two-thirds of CEOs lack confidence in their teams’ ability to execute growth strategies. These challenges highlight the urgent need to prioritize sales effectiveness—not as a buzzword but as a strategic mandate. At Lucrum Partners, our analysis consistently points to recurring obstacles: misaligned talent strategies, unclear go-to-market (GTM) growth approac

67 percent of professionals believe they fall short in persuading executives to make immediate purchase decisions

With 45,000 open roles for senior revenue leaders, why is there such a high turnover for these executive roles?

Nearly two-thirds of CEOs did not have confidence in their teams' ability to execute the company's 2024 growth strategy. Why make it harder?

by Lucrum Partners The dreaded annual new sales budget process. The #CFO introduces the #GTM team with the following year growth targets...

In today's dynamic business landscape, crafting a robust go-to-market (GTM) strategy is paramount for the success of any company. As CEOs...