Brian Shea
Top 10 B2B Seller Coaching Priorities for 2025: Adapting to Buyer Behavior and Tech Trends"
In 2025, behavior science will greatly influence B2B seller coaching strategies.
top of page
Brian Shea
- Aug 13
- 3 min
"Get Ready for 2025: Unveiling the Future of Sales and Key Trends to Watch"
The landscape of sales is evolving at a rapid pace. The intersection of technology, changing customer behaviors, and shifting market dynamic
11 views0 comments
Brian Shea
- Jun 10
- 2 min
Understanding the High Turnover in Executive Sales and Revenue Roles
With 45,000 open roles for senior revenue leaders, why is there such a high turnover for these executive roles?
9 views0 comments
Brian Shea
- May 30
- 3 min
"The Truth About B2B Sales Best Practices: Are They Really BS?"
Nearly two-thirds of CEOs did not have confidence in their teams' ability to execute the company's 2024 growth strategy. Why make it harder?
16 views0 comments
Brian Shea
- May 13
- 3 min
Unveiling the Significance of 2Q: A Crucial Phase for B2B Sales Revenue Success
The dreaded annual new sales budget process. The #CFO introduces the #GTM team with the following year growth targets and assumptions....
1 view0 comments
Brian Shea
- Mar 21
- 3 min
"Why Clarity in Hiring a Sales Leader is Essential for CEOs"
Sales leader (VP, SVP) tenure is at an all time low of just 17 months. Not long ago, the average tenure of a VP of sales was sitting at a...
11 views0 comments
Brian Shea
- Mar 21
- 2 min
Hey 6sense - Don't Bury the Lead!
After reading this recent blog from 6sense, I felt a tectonic plate shifting under my feet. https://6sense.com/blog/higher-outbound-win-r...
13 views0 comments
Brian Shea
- Mar 18
- 3 min
"Are You Making These Content Mistakes? How B2B Sellers Can Become More Insightful"
You've probably heard B2B sellers complain that the content provided by marketing doesn't work. If you haven't heard this common...
9 views0 comments
Brian Shea
- Feb 29
- 3 min
Understanding the CEO's Perspective: Key Questions on Sales Execution
In the dynamic landscape of business, CEOs play a pivotal role in steering their companies towards success. Among the myriad of...
6 views0 comments
Brian Shea
- Feb 26
- 2 min
Why Your Next Sales Leader Must Be Analytics-Driven: Insights for Founder-Led CEOs
As a #founder-led CEO, you've likely navigated numerous challenges in building and scaling your company. One pivotal moment arrives when...
10 views0 comments
Brian Shea
- Jan 25
- 3 min
Expired Hiring Processes are Worse Than Drinking Expired Milk
#Geico has an amusing commercial titled "Aunt Infestation". Aunt Bonnie arrives and beings rummaging through the refrigerator yelling...
11 views0 comments
Brian Shea
- Dec 12, 2023
- 4 min
Future-proofing Your Business: Revenue Enabled Leadership a MUST for Founder-led CEOs in 2024
Creating a repeatable, winning revenue generating formula for B2B marketplaces is incredible hard for founder-led CEOs. In just the past...
24 views0 comments
Brian Shea
- Nov 30, 2023
- 3 min
Lucrum Partner's 2024 (non AI) GTM New Year's Predictions
Don't shoot the messenger. Our 2024 prediction for executive teams is to expect even more sales pipeline turbulence caused by increasing...
20 views0 comments
Brian Shea
- Nov 15, 2023
- 2 min
CEOs Should NOT Publish a 2024 GTM Strategy Without a North Star
Headline: Data-driven organizations outperform their competitors. (But you likely already knew this) CEOs today can no longer rely on...
21 views0 comments
Brian Shea
- Aug 16, 2023
- 3 min
Building Scalable B2B Go To Market Muscles
"No Pain, No Gain" I don't believe that phrase came out of pipeline review or forecasting meetings. But perhaps it should have. Sales...
7 views0 comments
Brian Shea
- Jul 25, 2023
- 2 min
Too many sales leaders have forgotten this childhood lesson
We all remember the Tupperware "Shape-O" toy. It was a round puzzle that taught young children how to fit the right blocks into the right...
13 views0 comments
Brian Shea
- Jul 11, 2023
- 2 min
"We've been managing the wrong sales metrics........"
In a recent revenue engine maturity workshop, or simply put, the "why aren't we scaling?" session, the infographic below served as the...
10 views0 comments
Brian Shea
- Jun 29, 2023
- 3 min
Understanding the Spaghetti Bowl of Modern B2B Selling
LucrumPartners.co was founded on a single principle. Most emerging growth and founder led B2B firms don't have a playbook to effectively...
27 views0 comments
Brian Shea
- Jun 1, 2023
- 2 min
CEOs need to pause, pivot and reinvent sales workforce productivity
As confirmed by the recently released the Gartner 2023-2024 CEO survey of top strategic priorities, driving business productivity and rebuil
10 views0 comments
Brian Shea
- May 30, 2023
- 2 min
Why Emerging Growth CEOs Need Andy Reid's Game Planning
NFL teams spend approximately 3-5% of their revenue in the form of research and development. The NFL R&D is their scouting departments....
6 views0 comments
bottom of page