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Mastering the Transition from Feature Pitching to Strategic Solutions in B2B Leadership
Executives aren’t shopping for features. They’re hunting for partners who can help them diagnose growth constraints, de-risk big decisions, and move financial needles. Meanwhile, the buying landscape keeps shifting: buyers spend a sliver of their time with suppliers, most interactions happen in digital channels, and many decisions are shaped long before a seller is invited to the table.
Below is a practical playbook—grounded in current research—for transforming a product-f
Brian Shea
2 days ago3 min read
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Changing the Game Not Just Playing It: Insights from my own AI Agent.
I recently asked ChatGBT the following question. "With all the data you have collected about me, tell me who I am at my core and don't sugarcoat your response." Here's what I received back.........
There’s a difference between doing the work and building something that actually works. Between presenting the right slides and solving the real problem. Between showing activity and delivering impact.
Brian Shea
Jul 132 min read
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Transforming B2B Organizations by Embracing Buyer-Informed Decision Science
Today’s B2B buyers navigate a radically different decision journey. Digital touchpoints abound—research is done online, peers shape opinions through communities, purchasing decisions get made long before any one-to-one engagement happens. Unfortunately, many B2B organizations are still operating under outdated mental models.
Brian Shea
Jun 283 min read
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How David-Sized Companies Will Beat Goliaths in 2025—Using CHRO Playbooks and AI Readiness
The latest Korn Ferry CHRO Insights Report offers a strategic lens for how transformation-ready firms—especially smaller ones—can capitalize on the systemic misalignments inside much larger organizations. The CHRO trends that keep Fortune 1000s up at night? They’re the very cracks where Davids can strike.
Brian Shea
May 203 min read
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The CEO's Complex Mandate: Leading Through Continuous Transformation
CEOs face an increasingly complex mandate: not just to lead their organizations, but to ensure long-term viability
Brian Shea
Sep 2, 20244 min read
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Understanding the High Turnover in Executive Sales and Revenue Roles
With 45,000 open roles for senior revenue leaders, why is there such a high turnover for these executive roles?
Brian Shea
Jun 10, 20242 min read
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"Why Clarity in Hiring a Sales Leader is Essential for CEOs"
Sales leader (VP, SVP) tenure is at an all time low of just 17 months. Not long ago, the average tenure of a VP of sales was sitting at a...
Brian Shea
Mar 21, 20243 min read
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Expired Hiring Processes are Worse Than Drinking Expired Milk
#Geico has an amusing commercial titled "Aunt Infestation". Aunt Bonnie arrives and beings rummaging through the refrigerator yelling...
Brian Shea
Jan 25, 20243 min read
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