Brian Shea
Avoiding the B2B Sales "Rake": How to Win Over Executive Buyers
67 percent of professionals believe they fall short in persuading executives to make immediate purchase decisions
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Brian Shea
Sep 223 min read
A New Reality for Revenue Leaders: Navigating Layoffs and Adapting GTM Playbooks in a Shifting Market
Last week, the Federal Reserve announced a ½ point reduction in the interest rate, a move that, on the surface, seems beneficial for...
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Brian Shea
Aug 283 min read
Top 10 B2B Seller Coaching Priorities for 2025: Adapting to Buyer Behavior and Tech Trends"
In 2025, behavior science will greatly influence B2B seller coaching strategies.
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Brian Shea
Feb 124 min read
"Understanding the Difference: Short Term Growth Vs. Readiness to Scale for CEOs"
Scalable go-to-market (GTM) processes are strategies and frameworks designed to efficiently and effectively bring products or services to...
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Brian Shea
Jan 253 min read
Expired Hiring Processes are Worse Than Drinking Expired Milk
#Geico has an amusing commercial titled "Aunt Infestation". Aunt Bonnie arrives and beings rummaging through the refrigerator yelling...
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