As we close out 2024, B2B sales metrics are sounding alarms. According to Corporate Visions, win rates for closed-won deals have dropped...

67 percent of professionals believe they fall short in persuading executives to make immediate purchase decisions

Last week, the Federal Reserve announced a ½ point reduction in the interest rate, a move that, on the surface, seems beneficial for...

CEOs face an increasingly complex mandate: not just to lead their organizations, but to ensure long-term viability

In 2025, behavior science will greatly influence B2B seller coaching strategies.

The landscape of sales is evolving at a rapid pace. The intersection of technology, changing customer behaviors, and shifting market dynamic

Nearly two-thirds of CEOs did not have confidence in their teams' ability to execute the company's 2024 growth strategy. Why make it harder?

The dreaded annual new sales budget process. The #CFO introduces the #GTM team with the following year growth targets and assumptions....

After reading this recent blog from 6sense, I felt a tectonic plate shifting under my feet. https://6sense.com/blog/higher-outbound-win-r...

In the dynamic landscape of business, CEOs play a pivotal role in steering their companies towards success. Among the myriad of...

In today's dynamic business landscape, crafting a robust go-to-market (GTM) strategy is paramount for the success of any company. As CEOs...

As a #founder-led CEO, you've likely navigated numerous challenges in building and scaling your company. One pivotal moment arrives when...

Scalable go-to-market (GTM) processes are strategies and frameworks designed to efficiently and effectively bring products or services to...

Precision engineering isn't merely about designing machines or instruments; it's a philosophy that transcends industries, driving...