Brian SheaNov 303 minLucrum Partner's 2024 (non AI) GTM New Year's Predictions Don't shoot the messenger. Our 2024 prediction for executive teams is to expect even more sales pipeline turbulence caused by increasing...
Brian SheaNov 152 minCEOs Should NOT Publish a 2024 GTM Strategy Without a North Star Headline: Data-driven organizations outperform their competitors. (But you likely already knew this) CEOs today can no longer rely on...
Brian SheaSep 123 minDoes Your CEO's Talent Strategy Deliver "Next Man (or Woman) Up?On September 23rd, 2001, the NFL changed forever. With 5:03 remaining in the game, the Patriots starting quarterback Drew Bledsoe was...
Brian SheaAug 252 minCEOs - Has Your Organizational Design Created a Blindspot Between Sales & Marketing?After reading "No Forms. No Spam. No Cold Calls" by #LataneConant, I am further convinced how detrimental obsolete organizational designs...