sales recruiting | Lucrum Partners

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Part II Revenue Governance: A Three-Part CEO Series

Part II Revenue Governance: A Three-Part CEO Series

Part II Revenue Governance: A Three-Part CEO Series

Brian Shea

Sep 153 min read

The Sales Training Paradox: What If We’re Training Sellers for a Buying Model That No Longer Exists?

The Sales Training Paradox: What If We’re Training Sellers for a Buying Model That No Longer Exists?

The Sales Training Paradox: What If We’re Training Sellers for a Buying Model That No Longer Exists?

Brian Shea

Aug 1610 min read

Understanding the Early Signals Behind the Latest Jobs Report

Understanding the Early Signals Behind the Latest Jobs Report

Understanding the Early Signals Behind the Latest Jobs Report

Brian Shea

Jun 54 min read

Executive-style illustration showing a modern B2B buying journey where executives shape business problems and buying decisions before sales teams engage. On one side, a buying committee collaborates around AI-driven business signals and strategy dashboards, representing early-stage influence and Signal-Led GTM™. On the opposite side, sales and marketing teams rush onto the stage late carrying MQL dashboards and pipeline reports, symbolizing reactive go-to-market strategies. A large divide labeled “The Signal Gap” separates early buyer influence from late-stage selling. Visual metrics highlight higher close rates, larger deals, and faster sales cycles achieved through signal-driven engagement.

Executive-style illustration showing a modern B2B buying journey where executives shape business problems and buying decisions before sales teams engage. On one side, a buying committee collaborates around AI-driven business signals and strategy dashboards, representing early-stage influence and Signal-Led GTM™. On the opposite side, sales and marketing teams rush onto the stage late carrying MQL dashboards and pipeline reports, symbolizing reactive go-to-market strategies. A large divide labeled “The Signal Gap” separates early buyer influence from late-stage selling. Visual metrics highlight higher close rates, larger deals, and faster sales cycles achieved through signal-driven engagement.

The Timing Problem: Why Your Sales Execution Isn't the Issue

Brian Shea

May 205 min read

The Operating System Always Wins

The Operating System Always Wins

The Operating System Always Wins

Brian Shea

Apr 263 min read

Why the Best Charter Fishing Captains Always Deliver Predictable Results

Why the Best Charter Fishing Captains Always Deliver Predictable Results

Why the Best Charter Fishing Captains Always Deliver Predictable Results

Brian Shea

Feb 173 min read

2026 will be remembered as the year the market rewarded the disciplined, signal-driven, and buyer-intelligent — and left behind the reactive, story-driven, and nostalgia-led. This isn’t a market correction. It’s a capability correction.

2026 will be remembered as the year the market rewarded the disciplined, signal-driven, and buyer-intelligent — and left behind the reactive, story-driven, and nostalgia-led. This isn’t a market correction. It’s a capability correction.

2026 GTM Predictions: The Year Growth Belongs to the Prepared

Brian Shea

Nov 2, 20254 min read

Make GTM Execution Great Again

Make GTM Execution Great Again

Make GTM Execution Great Again

Brian Shea

Oct 15, 20253 min read

Firing low performing b2b sellers

Firing low performing b2b sellers

Rethinking Revenue Strategies: Focus on Hiring High Predictors Over Firing Low Performers

Brian Shea

Sep 9, 20253 min read

Why continued education matters for executive growth leaders

Why continued education matters for executive growth leaders

The 60-Hour Secret: What Top GTM Executives Know (And You Don’t)

Brian Shea

Jun 8, 20252 min read

Recent insights from Gartner’s 2025 Sales Excellence and Innovation Report offer a clear warning: if enablement functions fail to evolve into strategic consulting arms to the C-suite, they risk becoming irrelevant in driving growth, retention, and quota performance.

Recent insights from Gartner’s 2025 Sales Excellence and Innovation Report offer a clear warning: if enablement functions fail to evolve into strategic consulting arms to the C-suite, they risk becoming irrelevant in driving growth, retention, and quota performance.

Why B2B Enablement Is at a Crossroads—And What Strategic Leaders Must Do About It

Brian Shea

Jun 1, 20252 min read

In 2025, David-sized companies—agile, ambitious, and resource-constrained—are positioned to outmaneuver their Goliath-sized competitors. But winning won’t come from brute force. It comes from outsmarting, out-adapting, and out-aligning.

In 2025, David-sized companies—agile, ambitious, and resource-constrained—are positioned to outmaneuver their Goliath-sized competitors. But winning won’t come from brute force. It comes from outsmarting, out-adapting, and out-aligning.

How David-Sized Companies Will Beat Goliaths in 2025—Using CHRO Playbooks and AI Readiness

Brian Shea

May 20, 20253 min read

Understanding the High Turnover in Executive Sales and Revenue Roles

Understanding the High Turnover in Executive Sales and Revenue Roles

Understanding the High Turnover in Executive Sales and Revenue Roles

Brian Shea

Jun 10, 20242 min read

Expired Hiring Processes are Worse Than Drinking Expired Milk

Expired Hiring Processes are Worse Than Drinking Expired Milk

Expired Hiring Processes are Worse Than Drinking Expired Milk

Brian Shea

Jan 25, 20243 min read

Does Your CEO's Talent Strategy Deliver "Next Man (or Woman) Up?

Does Your CEO's Talent Strategy Deliver "Next Man (or Woman) Up?

Does Your CEO's Talent Strategy Deliver "Next Man (or Woman) Up?

Brian Shea

Sep 12, 20233 min read

The Top Strategic Business Priorities Being Measured by BOTH CEOs and CFOs.

The Top Strategic Business Priorities Being Measured by BOTH CEOs and CFOs.

The Top Strategic Business Priorities Being Measured by BOTH CEOs and CFOs.

Brian Shea

Aug 29, 20233 min read

Too many sales leaders have forgotten this childhood lesson

Too many sales leaders have forgotten this childhood lesson

Too many sales leaders have forgotten this childhood lesson

Brian Shea

Jul 25, 20232 min read

CEOs need to pause, pivot and reinvent sales workforce productivity

CEOs need to pause, pivot and reinvent sales workforce productivity

CEOs need to pause, pivot and reinvent sales workforce productivity

Brian Shea

Jun 1, 20232 min read

Why Emerging Growth CEOs Need Andy Reid's Game Planning

Why Emerging Growth CEOs Need Andy Reid's Game Planning

Why Emerging Growth CEOs Need Andy Reid's Game Planning

Brian Shea

May 30, 20232 min read

Gartner: The Future is Bright for Revenue Enablement But Not for Traditional "Sales Management"

Gartner: The Future is Bright for Revenue Enablement But Not for Traditional "Sales Management"

Gartner: The Future is Bright for Revenue Enablement But Not for Traditional "Sales Management"

Brian Shea

May 15, 20232 min read

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