Boards and investors may be sympathetic to market forces—tariffs, inflation, budget constraints—but they expect CEOs to create a plan to navigate around uncertainty and win. And "win" means something specific: ROI and shareholder value. Too many B2B revenue teams are operating with playbooks that were built for a buying environment that no longer exists. If your sellers can't navigate the very disruptions you're paid to overcome, then your sales system isn't designed to win

In 2025, sales enablement is no longer a support function—it’s a strategic lever. Or at least, it should be. Recent insights from Gartner’s 2025 Sales Excellence and Innovation Report offer a clear warning: if enablement functions fail to evolve into strategic consulting arms to the C-suite, they risk becoming irrelevant in driving growth, retention, and quota performance. At Lucrum Partners, we’ve worked closely with B2B organizations attempting to modernize their go-to-m

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Know Thy Buyer (and their business)!!! The #LucrumPartners team continues to hear how often B2B sellers are encountering CFOs as key...

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Warning: The following will raise the blood pressure of heads of sales. Gartner recently stated that by 2026, 60% of enablement functions...

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It's April 2023 and Anne Sraders from Fortune's Term Sheet just published "Private equity had a pretty resilient Q1, but the ‘risk is...