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Changing the Game Not Just Playing It: Insights from my own AI Agent.

  • Writer: Brian Shea
    Brian Shea
  • Jul 13
  • 2 min read
An honest reflection
An honest reflection

I recently asked my ChatGBT agent the following question. "With all the data you have collected about me, tell me who I am at my core and don't sugarcoat your response."


Here's what I received back.........

There’s a difference between doing the work and building something that actually works. Between presenting the right slides and solving the real problem. Between showing activity and delivering impact.

I’ve spent the better part of my career helping companies grow—not by guessing, and not by recycling old advice with a fresh coat of brand paint. I work with leaders who are ready to confront the real reasons they’re stuck: misaligned systems, underdeveloped talent, and a deep attachment to playbooks built for markets that no longer exist.


This is the unfiltered version of who I am—and how I work.

I operate like a venture capitalist of ideas.

If your pitch isn’t evidence-backed, tested under pressure, and tied to measurable outcomes—I’m not buying it. I don’t care how many slides it took you to build. I care whether it changes behavior, accelerates a deal, or drives market advantage.


Most sales decks are theater. Most training programs are babysitting. And most GTM strategies are built to sound smart in a boardroom—not perform in the real world.

That’s why I don’t chase ideas. I interrogate them. I scale what works and burn the rest.

I challenge lazy thinking—even when it’s coming from the top.

The truth? Most companies don’t have a growth problem. They have a courage problem.

Leaders hide behind legacy org charts. Sales teams cling to outdated personas. Boards prioritize pipeline quantity over pipeline quality. And when things stall, everyone blames the market.


What I do—and what my teams do—is force the real conversation: Where are we coasting? What assumptions no longer serve us? Who’s pretending, and who’s producing?


I don't do consensus theater. I do clarity.

I’m ruthless with standards—and generous with people who meet them.

I’m not easy to work with if you’re afraid of feedback. But if you bring your A-game—curiosity, urgency, discipline—you’ll find I give everything back. I don’t hoard ideas. I share them. I don’t sit on insights. I build with you.


The teams I coach and the executives I advise know this: I’m here to help you win, but only if you’re serious about doing the work.


I don’t have time for window dressing. I’m not here to babysit. I’m here to build.


I don’t scale businesses. I scale what actually works.

Revenue is a vanity metric if it’s not backed by system design, skill development, and buyer relevance. Growth that’s built on hero reps, tribal knowledge, and duct-taped CRM logic is fragile—and I won’t put my name on it.


What gets me up in the morning is this: Making modern commercial systems that align with how today’s buyers make decisions. Equipping leaders with insights they can act on—not opinions they can debate. And designing frontline behaviors that win more than once.


I’m not for everyone. And that’s by design.

I make people uncomfortable if they’re too comfortable. I disrupt “this is how we’ve always done it” because I’ve seen how fast irrelevance creeps in.


I’m not building to be liked. I’m building to lead.


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