coaching performance | Lucrum Partners

top of page

Hero graphic titled "The Commercial Confidence Crisis" showing a boardroom where directors face declining CEO confidence, rising leadership turnover, and an outdated commercial operating system. The image emphasizes that boards should evaluate the commercial operating model—not just replace commercial leaders—to improve revenue predictability and governance.

Hero graphic titled "The Commercial Confidence Crisis" showing a boardroom where directors face declining CEO confidence, rising leadership turnover, and an outdated commercial operating system. The image emphasizes that boards should evaluate the commercial operating model—not just replace commercial leaders—to improve revenue predictability and governance.

The Commercial Confidence Crisis

Brian Shea

Jul 304 min read

What If HR Isn't Missing a Seat at the Table and SHRM Is Missing the Point

What If HR Isn't Missing a Seat at the Table and SHRM Is Missing the Point

What If HR Isn't Missing a Seat at the Table and SHRM Is Missing the Point

Brian Shea

Jun 105 min read

Understanding the Early Signals Behind the Latest Jobs Report

Understanding the Early Signals Behind the Latest Jobs Report

Understanding the Early Signals Behind the Latest Jobs Report

Brian Shea

Jun 54 min read

From Account Planning to Account Sensing: What the 2026 SAMA Conference Revealed About the Future of Strategic Account Management

From Account Planning to Account Sensing: What the 2026 SAMA Conference Revealed About the Future of Strategic Account Management

From Account Planning to Account Sensing: What the 2026 SAMA Conference Revealed About the Future of Strategic Account Management

Brian Shea

Jun 55 min read

Why B2B Revenue Growth Is Slowing: The Root Cause Hidden Inside Your GTM Operating System

Why B2B Revenue Growth Is Slowing: The Root Cause Hidden Inside Your GTM Operating System

Why B2B Revenue Growth Is Slowing: The Root Cause Hidden Inside Your GTM Operating System

Brian Shea

May 165 min read

Signal-Led GTM™: New SBI & Polaris I/O Research Reveals Why Signal-Driven Teams Close 7.4x Larger Deals Faster

Signal-Led GTM™: New SBI & Polaris I/O Research Reveals Why Signal-Driven Teams Close 7.4x Larger Deals Faster

Signal-Led GTM™: New SBI & Polaris I/O Research Reveals Why Signal-Driven Teams Close 7.4x Larger Deals Faster

Brian Shea

May 143 min read

Your GTM Engine Is Entering Too Late: Why Pipeline Starts After Buyers Already Decide

Your GTM Engine Is Entering Too Late: Why Pipeline Starts After Buyers Already Decide

Your GTM Engine Is Entering Too Late: Why Pipeline Starts After Buyers Already Decide

Brian Shea

May 74 min read

The Operating System Always Wins

The Operating System Always Wins

The Operating System Always Wins

Brian Shea

Apr 263 min read

Why the Best Charter Fishing Captains Always Deliver Predictable Results

Why the Best Charter Fishing Captains Always Deliver Predictable Results

Why the Best Charter Fishing Captains Always Deliver Predictable Results

Brian Shea

Feb 173 min read

Uncovering the Hidden Compounding Costs from Missed Q1 Bookings

Uncovering the Hidden Compounding Costs from Missed Q1 Bookings

Uncovering the Hidden Compounding Costs from Missed Q1 Bookings

Brian Shea

Jan 193 min read

revenue growth signals

revenue growth signals

Transitioning from Opinion-Led Revenue Strategies to Signal-Governed Growth Techniques

Brian Shea

Jan 153 min read

Unlocking Growth: Strategies for Tech and Telecom in 2026

Unlocking Growth: Strategies for Tech and Telecom in 2026

Unlocking Growth: Strategies for Tech and Telecom in 2026

Brian Shea

Nov 24, 20254 min read

Your 2026 GTM Plan Is Already Obsolete: Why Buyers, and AI, Now Run the Show

Your 2026 GTM Plan Is Already Obsolete: Why Buyers, and AI, Now Run the Show

Your 2026 GTM Plan Is Already Obsolete: Why Buyers, and AI, Now Run the Show

Brian Shea

Oct 6, 20254 min read

Mastering the Transition from Feature Pitching to Strategic Solutions in B2B Leadership

Mastering the Transition from Feature Pitching to Strategic Solutions in B2B Leadership

Mastering the Transition from Feature Pitching to Strategic Solutions in B2B Leadership

Brian Shea

Aug 27, 20253 min read

Sales leaders should start and stop doing

Sales leaders should start and stop doing

Mastering the Role of Chief Sales Officers in 2025: Essential Strategies to Embrace and Eliminate

Brian Shea

Aug 21, 20252 min read

Legacy Sales Training Is Killing Your Growth: Here’s What Modern GTM Teams Really Need

Legacy Sales Training Is Killing Your Growth: Here’s What Modern GTM Teams Really Need

From Legacy to Lethal: How Old Sales Training Models Sabotage GTM Success”

Brian Shea

Jul 18, 20252 min read

Executive reflecting in a mirror

Executive reflecting in a mirror

Changing the Game Not Just Playing It: Insights from my own AI Agent.

Brian Shea

Jul 13, 20252 min read

Why Leaders Resist Change—and How Psychology Plays a Role

Why Leaders Resist Change—and How Psychology Plays a Role

Transforming B2B Organizations by Embracing Buyer-Informed Decision Science

Brian Shea

Jun 28, 20253 min read

Is Your Sales Playbook Built for a Market That No Longer Exists?

Is Your Sales Playbook Built for a Market That No Longer Exists?

Is Your Sales Playbook Built for a Market That No Longer Exists?

Brian Shea

Jun 19, 20252 min read

Why continued education matters for executive growth leaders

Why continued education matters for executive growth leaders

The 60-Hour Secret: What Top GTM Executives Know (And You Don’t)

Brian Shea

Jun 8, 20252 min read

Our POV

bottom of page