As we close out 2024, B2B sales metrics are sounding alarms. According to Corporate Visions, win rates for closed-won deals have dropped...

67 percent of professionals believe they fall short in persuading executives to make immediate purchase decisions

Last week, the Federal Reserve announced a ½ point reduction in the interest rate, a move that, on the surface, seems beneficial for...

The landscape of sales is evolving at a rapid pace. The intersection of technology, changing customer behaviors, and shifting market dynamic

With 45,000 open roles for senior revenue leaders, why is there such a high turnover for these executive roles?

Nearly two-thirds of CEOs did not have confidence in their teams' ability to execute the company's 2024 growth strategy. Why make it harder?

The dreaded annual new sales budget process. The #CFO introduces the #GTM team with the following year growth targets and assumptions....

After reading this recent blog from 6sense, I felt a tectonic plate shifting under my feet. https://6sense.com/blog/higher-outbound-win-r...

You've probably heard B2B sellers complain that the content provided by marketing doesn't work. If you haven't heard this common...

At #LucrumPartners our engagements with founder-led CEOs begin with these boot strapping leaders asking a variety of questions about...

In the dynamic landscape of business, CEOs play a pivotal role in steering their companies towards success. Among the myriad of...

As a #founder-led CEO, you've likely navigated numerous challenges in building and scaling your company. One pivotal moment arrives when...

Scalable go-to-market (GTM) processes are strategies and frameworks designed to efficiently and effectively bring products or services to...

Precision engineering isn't merely about designing machines or instruments; it's a philosophy that transcends industries, driving...

Creating a repeatable, winning revenue generating formula for B2B marketplaces is incredible hard for founder-led CEOs. In just the past...

Don't shoot the messenger. Our 2024 prediction for executive teams is to expect even more sales pipeline turbulence caused by increasing...

Headline: Data-driven organizations outperform their competitors. (But you likely already knew this) CEOs today can no longer rely on...

On September 23rd, 2001, the NFL changed forever. With 5:03 remaining in the game, the Patriots starting quarterback Drew Bledsoe was...

Know Thy Buyer (and their business)!!! The #LucrumPartners team continues to hear how often B2B sellers are encountering CFOs as key...

After reading "No Forms. No Spam. No Cold Calls" by #LataneConant, I am further convinced how detrimental obsolete organizational designs...