CEOs of B2B growth firms face a critical window. Markets are shifting. Buyers are changing. And strategies built in January may already be stale. The most agile firms—David-sized companies operating with insight and precision—are using this mid-year checkpoint to adjust before Q3. And they’re doing it faster and smarter than their Goliath competitors. At Lucrum Partners, we’ve synthesized the latest thinking from Gartner, Forrester, Corporate Visions, and SBI Growth

By Lucrum Partners The latest Gartner research on the DNA of top sales organizations highlights a fundamental shift in how leading...

With 45,000 open roles for senior revenue leaders, why is there such a high turnover for these executive roles?

As a #founder-led CEO, you've likely navigated numerous challenges in building and scaling your company. One pivotal moment arrives when...

#Geico has an amusing commercial titled "Aunt Infestation". Aunt Bonnie arrives and beings rummaging through the refrigerator yelling...

Creating a repeatable, winning revenue generating formula for B2B marketplaces is incredible hard for founder-led CEOs. In just the past...

On September 23rd, 2001, the NFL changed forever. With 5:03 remaining in the game, the Patriots starting quarterback Drew Bledsoe was...

We all remember the Tupperware "Shape-O" toy. It was a round puzzle that taught young children how to fit the right blocks into the right...

LucrumPartners.co was founded on a single principle. Most emerging growth and founder led B2B firms don't have a playbook to effectively...

NFL teams spend approximately 3-5% of their revenue in the form of research and development. The NFL R&D is their scouting departments....

According to Salary.com, Glassdoor.com and Indeed.com, the average salary for a Chief Revenue Officer hovers around $235,000 - $250,000...

In emerging growth B2B firms, CEOs, and often the other senior leadership team members, wear multiple hats including "sales leader". In...