Brian Shea
A New Reality for Revenue Leaders: Navigating Layoffs and Adapting GTM Playbooks in a Shifting Market
Last week, the Federal Reserve announced a ½ point reduction in the interest rate, a move that, on the surface, seems beneficial for...
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Brian Shea
May 303 min read
"The Truth About B2B Sales Best Practices: Are They Really BS?"
Nearly two-thirds of CEOs did not have confidence in their teams' ability to execute the company's 2024 growth strategy. Why make it harder?
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Brian Shea
Mar 212 min read
Hey 6sense - Don't Bury the Lead!
After reading this recent blog from 6sense, I felt a tectonic plate shifting under my feet. https://6sense.com/blog/higher-outbound-win-r...
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Brian Shea
Mar 183 min read
"Are You Making These Content Mistakes? How B2B Sellers Can Become More Insightful"
You've probably heard B2B sellers complain that the content provided by marketing doesn't work. If you haven't heard this common...
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Brian Shea
Feb 262 min read
Why Your Next Sales Leader Must Be Analytics-Driven: Insights for Founder-Led CEOs
As a #founder-led CEO, you've likely navigated numerous challenges in building and scaling your company. One pivotal moment arrives when...
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Brian Shea
Jan 92 min read
The Precision Imperative: Revolutionizing Sales Forecasting in 2024
Precision engineering isn't merely about designing machines or instruments; it's a philosophy that transcends industries, driving...
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Brian Shea
Dec 12, 20234 min read
Future-proofing Your Business: Revenue Enabled Leadership a MUST for Founder-led CEOs in 2024
Creating a repeatable, winning revenue generating formula for B2B marketplaces is incredible hard for founder-led CEOs. In just the past...
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Brian Shea
Nov 30, 20233 min read
Lucrum Partner's 2024 (non AI) GTM New Year's Predictions
Don't shoot the messenger. Our 2024 prediction for executive teams is to expect even more sales pipeline turbulence caused by increasing...
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Brian Shea
Nov 15, 20232 min read
CEOs Should NOT Publish a 2024 GTM Strategy Without a North Star
Headline: Data-driven organizations outperform their competitors. (But you likely already knew this) CEOs today can no longer rely on...
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Brian Shea
May 15, 20232 min read
Gartner: The Future is Bright for Revenue Enablement But Not for Traditional "Sales Management"
Warning: The following will raise the blood pressure of heads of sales. Gartner recently stated that by 2026, 60% of enablement functions...
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Brian Shea
Apr 11, 20233 min read
So Someone Else Has Caught Your Eye?
Brian Shea, Principal, Lucrum Partners An increasing number of emerging growth B2B CEOs are considering ditching their internal sales...
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