b2b sales | Lucrum Partners

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Decoding Signal-Led GTM™: Insights from the Phil Collins Standard

Decoding Signal-Led GTM™: Insights from the Phil Collins Standard

Decoding Signal-Led GTM™: Insights from the Phil Collins Standard

Brian Shea

Jun 83 min read

Why B2B Revenue Growth Is Slowing: The Root Cause Hidden Inside Your GTM Operating System

Why B2B Revenue Growth Is Slowing: The Root Cause Hidden Inside Your GTM Operating System

Why B2B Revenue Growth Is Slowing: The Root Cause Hidden Inside Your GTM Operating System

Brian Shea

May 165 min read

Transforming Your Signal System: The Key to Pipeline Success

Transforming Your Signal System: The Key to Pipeline Success

Transforming Your Signal System: The Key to Pipeline Success

Brian Shea

Mar 104 min read

Why the Best Charter Fishing Captains Always Deliver Predictable Results

Why the Best Charter Fishing Captains Always Deliver Predictable Results

Why the Best Charter Fishing Captains Always Deliver Predictable Results

Brian Shea

Feb 173 min read

Three Innovative Strategies to Boost Sales Leadership through Development Programs

Three Innovative Strategies to Boost Sales Leadership through Development Programs

Three Innovative Strategies to Boost Sales Leadership through Development Programs

Brian Shea

Jan 243 min read

revenue growth signals

revenue growth signals

Transitioning from Opinion-Led Revenue Strategies to Signal-Governed Growth Techniques

Brian Shea

Jan 153 min read

Unlocking Growth: Strategies for Tech and Telecom in 2026

Unlocking Growth: Strategies for Tech and Telecom in 2026

Unlocking Growth: Strategies for Tech and Telecom in 2026

Brian Shea

Nov 24, 20254 min read

B2B Buying Behavior in 2025: 40 Stats and Five Hard Truths That Sales Can’t Ignore

B2B Buying Behavior in 2025: 40 Stats and Five Hard Truths That Sales Can’t Ignore

Mastering the Modern Revenue Playbook to Drive Offensive Strategies

Brian Shea

Oct 30, 20256 min read

In short, leadership churn is often the symptom. The underlying cause is a misfit between what leaders are accountable for and the systems they’ve inherited.

In short, leadership churn is often the symptom. The underlying cause is a misfit between what leaders are accountable for and the systems they’ve inherited.

Understanding the Impact of Executive Turnover on Sales Leadership Dynamics

Brian Shea

Oct 28, 20254 min read

Your 2026 GTM Plan Is Already Obsolete: Why Buyers, and AI, Now Run the Show

Your 2026 GTM Plan Is Already Obsolete: Why Buyers, and AI, Now Run the Show

Your 2026 GTM Plan Is Already Obsolete: Why Buyers, and AI, Now Run the Show

Brian Shea

Oct 6, 20254 min read

Churn is not just a client experience problem—it’s a revenue math nightmare.

Churn is not just a client experience problem—it’s a revenue math nightmare.

Customer Trust: The Silent Killer of 2026 Revenue Plans

Brian Shea

Oct 3, 20252 min read

Why CEOs need GTM Conviction

Why CEOs need GTM Conviction

What Twisted Sister Can Teach CEOs About Conviction and Market Positioning

Brian Shea

Sep 25, 20253 min read

Mastering the Transition from Feature Pitching to Strategic Solutions in B2B Leadership

Mastering the Transition from Feature Pitching to Strategic Solutions in B2B Leadership

Mastering the Transition from Feature Pitching to Strategic Solutions in B2B Leadership

Brian Shea

Aug 27, 20253 min read

Sales leaders should start and stop doing

Sales leaders should start and stop doing

Mastering the Role of Chief Sales Officers in 2025: Essential Strategies to Embrace and Eliminate

Brian Shea

Aug 21, 20252 min read

Legacy Sales Training Is Killing Your Growth: Here’s What Modern GTM Teams Really Need

Legacy Sales Training Is Killing Your Growth: Here’s What Modern GTM Teams Really Need

From Legacy to Lethal: How Old Sales Training Models Sabotage GTM Success”

Brian Shea

Jul 18, 20252 min read

Why Leaders Resist Change—and How Psychology Plays a Role

Why Leaders Resist Change—and How Psychology Plays a Role

Transforming B2B Organizations by Embracing Buyer-Informed Decision Science

Brian Shea

Jun 28, 20253 min read

Why continued education matters for executive growth leaders

Why continued education matters for executive growth leaders

The 60-Hour Secret: What Top GTM Executives Know (And You Don’t)

Brian Shea

Jun 8, 20252 min read

CEOs of B2B growth firms face a critical window. Markets are shifting. Buyers are changing. And strategies built in January may already be stale.

CEOs of B2B growth firms face a critical window. Markets are shifting. Buyers are changing. And strategies built in January may already be stale.

The Mid-Year CEO Checklist: How David-Sized Firms Stay Ahead of Goliaths in 2025

Brian Shea

Jun 2, 20252 min read

From Boot Camp to Special Forces: Transforming Revenue Enablement Teams for Market Demands

From Boot Camp to Special Forces: Transforming Revenue Enablement Teams for Market Demands

From Boot Camp to Special Forces: Transforming Revenue Enablement Teams for Market Demands

Brian Shea

May 28, 20253 min read

In 2025, David-sized companies—agile, ambitious, and resource-constrained—are positioned to outmaneuver their Goliath-sized competitors. But winning won’t come from brute force. It comes from outsmarting, out-adapting, and out-aligning.

In 2025, David-sized companies—agile, ambitious, and resource-constrained—are positioned to outmaneuver their Goliath-sized competitors. But winning won’t come from brute force. It comes from outsmarting, out-adapting, and out-aligning.

How David-Sized Companies Will Beat Goliaths in 2025—Using CHRO Playbooks and AI Readiness

Brian Shea

May 20, 20253 min read

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