High seller turnover and missed quotas are becoming the most frustrating constants for today’s GTM and revenue leaders. For many, every new quarter feels like déjà vu: underperformance, reactionary hiring, and another round of “performance management.” But here’s the truth: If you’re tired of firing low performers, then stop hiring them.

At #LucrumPartners our engagements with founder-led CEOs begin with these boot strapping leaders asking a variety of questions about...

In the dynamic landscape of business, CEOs play a pivotal role in steering their companies towards success. Among the myriad of...