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A New Reality for Revenue Leaders: Navigating Layoffs and Adapting GTM Playbooks in a Shifting Market
By Lucrum Partners Last week, the Federal Reserve announced a ½ point reduction in the interest rate, a move that, on the surface, seems...
Brian Shea
Sep 22, 20243 min read


Unveiling the Significance of 2Q: A Crucial Phase for B2B Sales Revenue Success
by Lucrum Partners The dreaded annual new sales budget process. The #CFO introduces the #GTM team with the following year growth targets...
Brian Shea
May 13, 20243 min read


"We've been managing the wrong sales metrics........"
In a recent revenue engine maturity workshop, or simply put, the "why aren't we scaling?" session, the infographic below served as the...
Brian Shea
Jul 11, 20232 min read


CEOs need to pause, pivot and reinvent sales workforce productivity
As confirmed by the recently released the Gartner 2023-2024 CEO survey of top strategic priorities, driving business productivity and rebuil
Brian Shea
Jun 1, 20232 min read


Can Private Equity Port Co's Be Like Mike?
Some of us remember August 1991 debut of the "Be Like Mike" campaign. It was created by Gatorade, it featured a memorable jingle, and...
Brian Shea
May 9, 20233 min read


Dear CEOs, if you want a rainmaker, invest in a sprinkler system not a CRO
Early stage CEOs make a strategic error when they hire a Chief Revenue Officer (CRO) too early. CRO's are a common executive function in...
Brian Shea
May 1, 20233 min read


Private Equity Managers Shouldn't Pay for Last Seasons Performance
If you're a sports fan, you can likely remember a sports team who traded for or signed a high priced free agent star athlete. The...
Brian Shea
May 1, 20232 min read


Chief Revenue Officers are Battling 2023 with Unproductive Sales Organizations
We've all read about how 2023 is going to hard for B2B sales organizations. The economic environment will create challenges that most...
Brian Shea
Apr 18, 20232 min read


Should CEOs Hire a Chief Revenue Officer Who Executes or Builds?
According to Salary.com, Glassdoor.com and Indeed.com, the average salary for a Chief Revenue Officer hovers around $235,000 - $250,000...
Brian Shea
Apr 14, 20233 min read


Don't Let Your Sellers Run with Scissors, Or Create Their Own B2B Sales Content
As a CEO of a fast growing firm, there are several growing pains that you and your senior leadership team will encounter. And just as...
Brian Shea
Apr 7, 20232 min read


Remember When Sales Leaders Prioritized Closing Deals?
Every sales manager remembers the famous Glengarry Glen Ross quotes including "Let's talk about something important! Put that coffee...
Brian Shea
Apr 6, 20231 min read
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