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Why Growth Transformations Fail and Strategies for Executive Teams to Succeed
Most transformations fail not because the strategy is wrong — but because the organization cannot execute it.
Brian Shea
4 days ago5 min read


How 6sense’s 2025 Buyer Experience Report Validates Our 2026 GTM Predictions
When Lucrum Partners released our 2026 GTM Predictions, we framed the upcoming year around a simple but urgent message:
Growth in 2026 belongs to the prepared.
Brian Shea
6 days ago3 min read


Understanding the Impact of Executive Turnover on Sales Leadership Dynamics
The revolving door of executive sales leadership is spinning faster than most companies realize. CROs and VPs of Sales are burning out, being replaced, or walking away, not because they’ve lost their edge, but because the systems they’re asked to run are fundamentally misaligned with how growth actually happens today.In short, leadership churn is often the symptom. The underlying cause is a misfit between what leaders are accountable for and the systems they’ve inherited.
Brian Shea
Oct 284 min read


What Twisted Sister Can Teach CEOs About Conviction and Market Positioning
Too many CEOs today are still staring into the mirror, uncertain about what they want their firm to be in the market. They say, “We want to be viewed as a strategic partner”, but their go-to-market reality tells a different story. Instead of conviction, they drift in the sea of sameness.
Brian Shea
Sep 253 min read


The Precision Imperative: Revolutionizing Sales Forecasting in 2024
Precision engineering isn't merely about designing machines or instruments; it's a philosophy that transcends industries, driving...
Brian Shea
Jan 9, 20242 min read
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