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Turning the One Big Beautiful Bill into a Strategic Advantage for B2B Sales Teams
When landmark legislation passes, capital doesn’t just move, it accelerates toward new opportunity. The One Big Beautiful Bill Act (OBBBA) is doing exactly that.
It’s been hailed as one of the most consequential tax and capital investment bills in modern U.S. history. By expanding 100% first-year depreciation, R&D tax incentives, and qualified production property (QPP) expensing, the bill effectively reprograms corporate investment math.
Brian Shea
5 days ago4 min read


Customer Trust: The Silent Killer of 2026 Revenue Plans
Do your clients really trust your teams—or are they staying out of convenience until a better option comes along?
It’s an uncomfortable question, but one every CEO needs to wrestle with before locking in a 2026 revenue plan
Brian Shea
Oct 32 min read


What Twisted Sister Can Teach CEOs About Conviction and Market Positioning
Too many CEOs today are still staring into the mirror, uncertain about what they want their firm to be in the market. They say, “We want to be viewed as a strategic partner”, but their go-to-market reality tells a different story. Instead of conviction, they drift in the sea of sameness.
Brian Shea
Sep 253 min read


The Precision Imperative: Revolutionizing Sales Forecasting in 2024
Precision engineering isn't merely about designing machines or instruments; it's a philosophy that transcends industries, driving...
Brian Shea
Jan 9, 20242 min read
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