B2B Coaching | Lucrum Partners

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You're Not Hiring the Wrong CRO. You're Hiring for the Wrong Commercial Era.

You're Not Hiring the Wrong CRO. You're Hiring for the Wrong Commercial Era.

You're Not Hiring the Wrong CRO. You're Hiring for the Wrong Commercial Era.

Brian Shea

Jul 195 min read

Transforming Sales: Insights from the RepVue Q3 2025 Cloud Index

Transforming Sales: Insights from the RepVue Q3 2025 Cloud Index

Transforming Sales: Insights from the RepVue Q3 2025 Cloud Index

Brian Shea

Dec 3, 20254 min read

Make GTM Execution Great Again

Make GTM Execution Great Again

Make GTM Execution Great Again

Brian Shea

Oct 15, 20253 min read

Your 2026 GTM Plan Is Already Obsolete: Why Buyers, and AI, Now Run the Show

Your 2026 GTM Plan Is Already Obsolete: Why Buyers, and AI, Now Run the Show

Your 2026 GTM Plan Is Already Obsolete: Why Buyers, and AI, Now Run the Show

Brian Shea

Oct 6, 20254 min read

Churn is not just a client experience problem—it’s a revenue math nightmare.

Churn is not just a client experience problem—it’s a revenue math nightmare.

Customer Trust: The Silent Killer of 2026 Revenue Plans

Brian Shea

Oct 3, 20252 min read

Why CEOs need GTM Conviction

Why CEOs need GTM Conviction

What Twisted Sister Can Teach CEOs About Conviction and Market Positioning

Brian Shea

Sep 25, 20253 min read

Firing low performing b2b sellers

Firing low performing b2b sellers

Rethinking Revenue Strategies: Focus on Hiring High Predictors Over Firing Low Performers

Brian Shea

Sep 9, 20253 min read

Top 10 B2B Seller Coaching Priorities for 2025: Adapting to Buyer Behavior and Tech Trends"

Top 10 B2B Seller Coaching Priorities for 2025: Adapting to Buyer Behavior and Tech Trends"

Top 10 B2B Seller Coaching Priorities for 2025: Adapting to Buyer Behavior and Tech Trends"

Brian Shea

Aug 28, 20243 min read

Our POV

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