#Geico has an amusing commercial titled "Aunt Infestation". Aunt Bonnie arrives and beings rummaging through the refrigerator yelling...

Precision engineering isn't merely about designing machines or instruments; it's a philosophy that transcends industries, driving...

Creating a repeatable, winning revenue generating formula for B2B marketplaces is incredible hard for founder-led CEOs. In just the past...

Don't shoot the messenger. Our 2024 prediction for executive teams is to expect even more sales pipeline turbulence caused by increasing...

Headline: Data-driven organizations outperform their competitors. (But you likely already knew this) CEOs today can no longer rely on...

We've heard marathon runners discuss how painful the final miles of a marathon can be. It is a painful 26.2 mile quest to join the "I've...

On September 23rd, 2001, the NFL changed forever. With 5:03 remaining in the game, the Patriots starting quarterback Drew Bledsoe was...

Know Thy Buyer (and their business)!!! The #LucrumPartners team continues to hear how often B2B sellers are encountering CFOs as key...

After reading "No Forms. No Spam. No Cold Calls" by #LataneConant, I am further convinced how detrimental obsolete organizational designs...

Sherlock Holmes once said “It is a capital mistake to theorize before one has data.” With all of the data congestion around sales...

"No Pain, No Gain" I don't believe that phrase came out of pipeline review or forecasting meetings. But perhaps it should have. Sales...

We all remember the Tupperware "Shape-O" toy. It was a round puzzle that taught young children how to fit the right blocks into the right...

In a recent revenue engine maturity workshop, or simply put, the "why aren't we scaling?" session, the infographic below served as the...

LucrumPartners.co was founded on a single principle. Most emerging growth and founder led B2B firms don't have a playbook to effectively...

As confirmed by the recently released the Gartner 2023-2024 CEO survey of top strategic priorities, driving business productivity and rebuil

NFL teams spend approximately 3-5% of their revenue in the form of research and development. The NFL R&D is their scouting departments....

Warning: The following will raise the blood pressure of heads of sales. Gartner recently stated that by 2026, 60% of enablement functions...

Some of us remember August 1991 debut of the "Be Like Mike" campaign. It was created by Gatorade, it featured a memorable jingle, and...

Early stage CEOs make a strategic error when they hire a Chief Revenue Officer (CRO) too early. CRO's are a common executive function in...

If you're a sports fan, you can likely remember a sports team who traded for or signed a high priced free agent star athlete. The...