The Myth of the Fish Finder (and the CRM) Less experienced captains believe success comes from technology alone. A better fish finder. A bigger screen. More data. Elite captains know that tools don’t create outcomes—decision systems do.

The competitive gap in B2B is no longer defined by who has the best relationships or the biggest balance sheet. It’s defined by who sees what’s coming—and organizes their business to act on it first. In capital-intensive industries like commercial construction and energy services (ESCO), that difference is becoming existential.

The real risk is missing revenue signals that are already present—signals that indicate expansion, contraction, competitive entry, or budget reallocation long before they show up in CRM, forecasts, or QBR decks.

High seller turnover and missed quotas are becoming the most frustrating constants for today’s GTM and revenue leaders. For many, every new quarter feels like déjà vu: underperformance, reactionary hiring, and another round of “performance management.” But here’s the truth: If you’re tired of firing low performers, then stop hiring them.

"No Pain, No Gain" I don't believe that phrase came out of pipeline review or forecasting meetings. But perhaps it should have. Sales...