Why custom software firms are still selling like it’s 2018, and paying for it in 2026 From 2015- 2018, the world changed for custom software development firms. “Digital transformation” wasn’t a buzzword, it was a budget unlock. Demand exploded. Buyers flooded the market. And for a moment, it didn’t matter how you went to market. If you had developers…If you could deliver…If you responded fast enough… You grew. Then something subtle, and dangerous, happened. You built your G

Do your clients really trust your teams—or are they staying out of convenience until a better option comes along? It’s an uncomfortable question, but one every CEO needs to wrestle with before locking in a 2026 revenue plan