by Lucrum Partners As we move into sales kickoff season, revenue leaders face a clear crossroads: either they run their playbooks like modern offensive coordinators, studying the defense (buyers), audibling at the line, adapting the play mid-game, or they rely on familiar “best practices” that increasingly resemble last season’s Hail Mary: flashy, hopeful, but lacking precision. At Lucrum Partners, we’ve seen enough performance data to know which path wins. The New Buying Gam

The revolving door of executive sales leadership is spinning faster than most companies realize. CROs and VPs of Sales are burning out, being replaced, or walking away, not because they’ve lost their edge, but because the systems they’re asked to run are fundamentally misaligned with how growth actually happens today.In short, leadership churn is often the symptom. The underlying cause is a misfit between what leaders are accountable for and the systems they’ve inherited.

Too many CEOs today are still staring into the mirror, uncertain about what they want their firm to be in the market. They say, “We want to be viewed as a strategic partner”, but their go-to-market reality tells a different story. Instead of conviction, they drift in the sea of sameness.

Know Thy Buyer (and their business)!!! The #LucrumPartners team continues to hear how often B2B sellers are encountering CFOs as key...