Nearly two-thirds of CEOs did not have confidence in their teams' ability to execute the company's 2024 growth strategy. Why make it harder?

by Lucrum Partners The dreaded annual new sales budget process. The #CFO introduces the #GTM team with the following year growth targets...

Sales leader (VP, SVP) tenure is at an all time low of just 17 months. Not long ago, the average tenure of a VP of sales was sitting at a...

After reading this recent blog from 6sense, I felt a tectonic plate shifting under my feet. https://6sense.com/blog/higher-outbound-win-r...

You've probably heard B2B sellers complain that the content provided by marketing doesn't work. If you haven't heard this common...

In the dynamic landscape of business, CEOs play a pivotal role in steering their companies towards success. Among the myriad of...

In today's dynamic business landscape, crafting a robust go-to-market (GTM) strategy is paramount for the success of any company. As CEOs...

As a #founder-led CEO, you've likely navigated numerous challenges in building and scaling your company. One pivotal moment arrives when...

Precision engineering isn't merely about designing machines or instruments; it's a philosophy that transcends industries, driving...