When landmark legislation passes, capital doesn’t just move, it accelerates toward new opportunity. The One Big Beautiful Bill Act (OBBBA) is doing exactly that. It’s been hailed as one of the most consequential tax and capital investment bills in modern U.S. history. By expanding 100% first-year depreciation, R&D tax incentives, and qualified production property (QPP) expensing, the bill effectively reprograms corporate investment math.

Across industries, B2B revenue leaders are feeling the pressure. Win rates are down. Customer experience is deteriorating. And buyer confidence, once predictable, is now scattered across bloated buying groups that can’t reach consensus.

Most enablement and RevOps teams aren’t built for this mission. They’re still trained for peacetime operations—coordinating onboarding, pushing out content, and managing platforms. Meanwhile, sales leaders are deployed into combat zones with no forward intelligence, no air support, and no real-time guidance from headquarters.

"No Pain, No Gain" I don't believe that phrase came out of pipeline review or forecasting meetings. But perhaps it should have. Sales...

If you're a sports fan, you can likely remember a sports team who traded for or signed a high priced free agent star athlete. The...