Do your clients really trust your teams—or are they staying out of convenience until a better option comes along? It’s an uncomfortable question, but one every CEO needs to wrestle with before locking in a 2026 revenue plan

In today’s B2B economy, growth is no longer about adding more reps or doubling down on outdated playbooks. Boards and investors are no longer impressed by size—they want strategy. The winners in today’s marketplace are those who execute buyer-aligned, insight-led, and performance-measured client growth strategies.