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Unveiling the Significance of 2Q: A Crucial Phase for B2B Sales Revenue Success
by Lucrum Partners The dreaded annual new sales budget process. The #CFO introduces the #GTM team with the following year growth targets...
Brian Shea
May 13, 20243 min read


Hey 6sense - Don't Bury the Lead!
After reading this recent blog from 6sense, I felt a tectonic plate shifting under my feet. https://6sense.com/blog/higher-outbound-win-r...
Brian Shea
Mar 21, 20242 min read


Building Scalable B2B Go To Market Muscles
"No Pain, No Gain" I don't believe that phrase came out of pipeline review or forecasting meetings. But perhaps it should have. Sales...
Brian Shea
Aug 16, 20233 min read


"We've been managing the wrong sales metrics........"
In a recent revenue engine maturity workshop, or simply put, the "why aren't we scaling?" session, the infographic below served as the...
Brian Shea
Jul 11, 20232 min read
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