Why custom software firms are still selling like it’s 2018, and paying for it in 2026 From 2015- 2018, the world changed for custom software development firms. “Digital transformation” wasn’t a buzzword, it was a budget unlock. Demand exploded. Buyers flooded the market. And for a moment, it didn’t matter how you went to market. If you had developers…If you could deliver…If you responded fast enough…You grew. Then something subtle, and dangerous, happened. You built your GTM

Why the companies winning today aren’t improving the system—they’re replacing it Winners aren’t building a faster horse. They’re building a rocket ship. The next generation of market leaders isn’t optimizing pipeline—they’re redesigning how revenue is created, starting with signals, not leads. The Mistake Most CEOs Are Still Making Most executive teams believe they’re evolving their go-to-market. They’re investing in: better tools better process better training But let’s be d

When landmark legislation passes, capital doesn’t just move, it accelerates toward new opportunity. The One Big Beautiful Bill Act (OBBBA) is doing exactly that. It’s been hailed as one of the most consequential tax and capital investment bills in modern U.S. history. By expanding 100% first-year depreciation, R&D tax incentives, and qualified production property (QPP) expensing, the bill effectively reprograms corporate investment math.

Sales leader (VP, SVP) tenure is at an all time low of just 17 months. Not long ago, the average tenure of a VP of sales was sitting at a...