Most growth failures don’t happen because strategy was wrong. They happen because leadership teams don’t see execution risk early enough to intervene. That insight, validated repeatedly through our advisory work, research, and board-level engagements—is why Lucrum Partners created Signal-Led GTM™, a new executive execution program designed to help B2B leadership teams scale growth without losing control of go-to-market execution 

When Lucrum Partners released our 2026 GTM Predictions, we framed the upcoming year around a simple but urgent message: Growth in 2026 belongs to the prepared.

Do your clients really trust your teams—or are they staying out of convenience until a better option comes along? It’s an uncomfortable question, but one every CEO needs to wrestle with before locking in a 2026 revenue plan

Learn why B2B CEOs must stop relying on outdated best practices and start building buyer-informed go-to-market strategies rooted in modern buyer behavior.