We Are All About Sales Execution

Lucrum (n.) "material gain, advantage, profit"

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Client Events

We are hands on execution coaches.

Service Capability

SERVICE CAPABILITIES

64% of CEOs do not have confidence in their teams GTM execution (SBI Growth)

60% of qualified pipeline deals end in no decision (SBI Growth)

74% of decision makers choose a buying vision (Corporate Visions)

53% of buyers say a losing vendor could have won the deal (Corporate Visions)

Go-To-Market Strategy Development

When you engage with Lucrum Partners, you gain a strategic partner committed to driving measurable improvements in your Go-to-Market (GTM) execution.

Comprehensive GTM Maturity Assessment

We evaluate your current GTM strategy, product strategy, marketing, messaging, and execution against proven maturity models to identify strengths, gaps, and growth opportunities.

Buyer-Informed Insights

Our approach is grounded in deep buyer research, ensuring your GTM strategies align with how today’s buyers evaluate, engage, and make decisions.

Tailored Strategy Design

We collaborate with your team to refine or redesign your GTM strategy, ensuring alignment across marketing, sales, and customer success for maximum impact.

Hands-On Execution Support

We don’t just design strategies—we help implement them. From messaging development to sales enablement and coaching, we guide your teams in executing effectively.

Measurable Outcomes

Our engagements are results-driven, focusing on improving key metrics such as win rates, deal velocity, and revenue growth, with clear milestones and ROI tracking.

Sustained Success Enablement

We equip your teams with the skills, tools, and processes needed to sustain and scale GTM excellence, ensuring long-term growth beyond the engagement.

Strategic Execution Design & Playbooks

At Lucrum Partners, we deliver hands-on expertise and proven frameworks to elevate your sales organization's effectiveness and maturity. Our comprehensive service offerings are designed to align your strategies, teams, and tools for sustainable success.

Opportunity Management Design & Playbook

Identify and optimize your deal flow with a structured opportunity management system. Receive customized playbooks to guide your sales teams through each stage of the sales cycle, from prospecting to closing.

Strategic Account Management Design & Playbook

Deepen Relationships and Expand Key Accounts. Build a roadmap for long-term success with key accounts by implementing a strategic account management framework. Equip your teams with playbooks to identify growth opportunities, navigate complex stakeholder landscapes, and deliver value-driven solutions.

Sales Coaching Design & Playbook

Elevate team performance with targeted coaching with a designed, scalable coaching framework that empowers managers to drive skill development and accountability.Develop playbooks that focus on actionable coaching techniques, from call reviews to deal strategy sessions.

Sales Enablement Design & Playbook

Bridge the gap between strategy and execution with an enablement system that aligns training, tools, and content with your GTM objectives. Enablement playbooks provide sellers with the resources they need to engage buyers effectively.

Sales Technology Design & Playbook

Optimize tech tools to maximize impact with an assessment and design that supports your sales processes and priorities. Leverage technology playbooks to ensure seamless adoption, integration, and utilization across your sales organization.

Media

Media

We Understand The Foundation of Sales Excellence

59%

Sellers fail to grasp the buyer's unique goals

Testomonials

Our Fans

Jennifer Ives

CEO, Board Member

"While working with Brian, our global organization experienced immediate benefits after embracing formal sales methodologies and talent management rigor to strengthen our sales team. His impact was profound, with a focus on accessing sales industry research and experts who could translate said research into actionable motions. Shifting to intentional sales coaching and development was a game changer, resulting in noticeable improvements to our team’s performance."

Heather Combs

CEO, Board Member

"I saw the commercial impact of updating our sales talent profiles, implementing modern selling methodologies, and doubling down on coaching our front line sales leaders. Training was key for standardizing processes and ensuring consistency across the combined sales and marketing departments. Our commercial team improved close won rates, average deal size, and predictably of pipeline forecasts.”

David Steiner

CEO

"Lucrum Partners was recommended to our team by a trusted colleague. He led us through a series of insightful questions about the status of our business. Refreshingly frank, Brian outlined where we needed to improve and concrete plans to make changes. He then engaged our team on a focused strategy planning session that was strong on implementation and execution. The entire team is engaged for success and has clear lines of sight on where we are headed.”

Mike McCann

CEO

"Lucrum Partners helped us communicate leadership's expectations of our new Sales Process and System to the business in a way that provided coachable behaviors to the team leaders and a path forward for training and messaging. Their workshop at our Sales Meeting was integral to the event's success and to the roll out of our Sales System company-wide"

Kim Scribner

Senior Director, Transformation

"As a life-long agilist and business leader, I was able to see first hand how Brian brings together leading change management practices and his experience with building sales organizations. The commercial impact of benchmarking industry leading practices, under Brian's guidance, provided a maturity model for account management processes and product management strategy. Together this allowed our client to see how proposed customer centric structure and formal process design could drive new revenue.

Brian is a pragmatic sales leader that is capable of helping organizations pivot to maximize their effectiveness in relationship management."

Kim Mirazimi

Chief Revenue Officer

We saw immediate benefits of embracing formal sales methods and talent management rigor to rebuild our sales team. I recognize the impact of having access to sales industry research and experts who could translate the research into actionable motions. Shifting to intentional coaching and development was a game changer in improving our sellers' performance.”

Kate Mistry

AVP/Director, Learning & Engagement

"Lucrum Partners was easy to work with from planning to execution. Brian quickly understood what we wanted and was able to translate that vision to develop and deliver a compelling session to our branch leaders in addition to helping us establish messaging, coaching, and a sales framework we could use across the Company. His insight into the Sales process and crafting a Sales system has made our processes much easier to train to, and for that, we're all grateful."

Rich Beatty

Founder, Partner

"Brian is a sales management strategist, tactician, and organizational rock star! I had the pleasure of working with him this year on a very challenging consulting engagement for an association in the financial industry. Brian brought a capability to translate industry best practice into a highly relevant customer-centric solution for our client. His expertise in designing modern account management recommendations with an emphasis on talent strategy that ensures the right people are in the right seats was invaluable. Perhaps most importantly, Brian demonstrated pitch-perfect listening skills to help a variety of client stakeholders understand how our recommendations fit their needs and exactly what will be required for them to transform into a more effective organization"

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